There is something deeply twisted about this. I love the goofy names of the instructors. (I didn't link to the actual dvd because... well, I like you.)
They're called things like "Chaos" and "Page Turner." When you resort to porn names, you are really in an odd area. I was willing to accept porn indie rockers, actually. It didn't seem like such a leap from singing about love to...love. But this is amazing. Sad and funny at the same time. Like inflatable furniture.
I'm looking forward to the spin offs. Yoga for the straight edger, with Bold lyrics to meditate to! Special guest instructor Drug Free. I'm as straight as the line that my plank pose forms! Yoga for Goth kids, with your instructor Gloom, and his submissive slave, Doom. You don't actually do a workout in the goth yoga. You practice getting into and out of leather costumes.
I don't really get the audience here. I truly hope it's teenagers and college kids looking to workout, and not housewives trying to reclaim some strange credibility for their kids. Although the irony factor probably falls away quickly with something like this, I suppose that is an option too.
I do feel god about this in one way: this is the death knell for indie rock. No one can ever use that phrase again without me thinking of this hilarious marketing campaign and being a little bit happier than I was before I ever knew who the Get Up Kids were. So thank you, anonymous businessman, for making me laugh about love songs...again.